Starting a new business?

Say no to guesswork, boost confidence, and gain clarity by having a solid, successful plan for your first 90 days.

Start Now

Do you have an idea and plenty of passion but you’re unsure of the steps you need to take to launch a successful business?  


Your Business Guide

If you’re starting out in business, guessing your next steps will not only waste your time but it will make you feel unsure and lose confidence. Instead, you want to be clear and confident in your business goals and have a plan for your first or next 90 days. Especially if you work solo, or if you’re in the craft/art/handmade industry, you’ll need business guidance to avoid the pitfalls that can come with starting from scratch. This course does just that -- walking you through step-by-step everything you need to know for your first 90 days... and all the way up through your first year.

Hi, I'm Holly...

In this course, you'll learn from my 30-year's experience launching and directing small businesses as I walk you through the most important start-up steps. Here, you will understand the basics so you can get your business off on the right foot--avoiding mistakes, headaches, and seemingly unanswerable questions.

Having started multiple businesses, launched brands and programs, and guided thousands of business owners toward their goals, I've learned the key ingredients of business startups--especially for small businesses, home-based businesses, crafters and artists, natural products companies, and other "special" businesses that often fall through the cracks. Here, you'll get the support and information you need.

Holly Bellebuono

Here you'll learn...

  • The basics of legal business setup

  • How to price your products (and what to avoid)

  •  How to define your core values, position your business in the marketplace, and share your message with your audience

  •  The essential steps you need to take if you make or craft products

  •  The best ways to build a team (even if they are contractors or remote workers)

  •  How to plan your budget and the basics of cash flow management (without it being scary)

  •  The money mindset solutions you need to free yourself from worry


The Guide You Need 

This course also provides plenty of guidance, checklists and templates for your entire next year so that you have a sturdy foundation upon which to build the business of your dreams.

Also, you’ll get guidance in creating and launching a new product or service–something many entrepreneurs take for granted but which requires specific steps to get it right. I've launched hundreds of products (both physical and digital) and there are certain steps you'll need to take to make sure you get it right (and profitable). In this course, we'll go through it all, step-by-step.

Finally, we will tackle your big vision – not only where you want to be, but who you want to be, and I'll help you identify your big goals, your target niche, and your purpose.

Core Modules

Identify Your Business Vision

Get clear on your business vision, who you'll serve, and how you'll do it.

Business Name & Legal Structure

Learn how to choose your name and trademark, and the right way to set the structure you'll use when registering your business.


Are you an artist or handcrafter? Learn best practices for sourcing your ingredients, and get the resources you need to run your business.

Pricing & Marketing

Don't undercharge! Learn from Holly's 30 years in business how to get your name out there, set the most effective prices, and make sales.

Building Your Team

You can't do it all. Learn how to build a team that supports your growth and success.

Money & Budget

Learn how to budget, set aside for taxes, business fees, determine supply costs, etc., and how to think ahead for budgeting issues.

Who is this course for?

Holly's students include entrepreneurs in a variety of niches: skincare, botanicals, retail, crafting, Etsy sellers, apothecary owners, herbalists, farmers, gardeners, artists, and more. This course is designed for all of these, plus soapmakers, textile crafters, children and baby product retailers, food and specialty beverage sellers, and people selling products at stores, farmers markets, artisan fairs, galleries, as well as operating wholesale and online accounts.

Selle Confident: Business Clarity for New (or Newish) Businesses


Included with the Course

  • Access to all 9 Business Basics Modules
  • 6 Printable & Fillable Workbooks
  • BONUS: Business Budgeting to Actuals Spreadsheet
  • BONUS: Build Your Best Team Job Description Templates 
  • BONUS: Core Company Values Worksheet
  • BONUS: 58-page Goal-Setting Guide for Open-Minded Business Owners E-Book
  • plus key planning guidance for the next 90 days, 6 months, and 1 year of your business