If you're just launching an organics business or you've been operating for a year or less, this course will walk you through every essential step.
Say no to guesswork, boost confidence, and gain clarity by having a solid, successful strategy for business development for your first 90 days and beyond.
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Selle Startup: The Essential Herbal or Clean Beauty Business Startup Course
If you’re starting out in business, guessing your next steps will not only waste your time and money but it will make you feel unsure and lose confidence. Instead, you want to be clear and confident in your business goals and have a plan for your first or next 90 days.
Especially if you work solo, or if you’re in the craft/art/handmade, herbal, or natural product/skincare/cosmetics industries, you’ll need solid business guidance to avoid the pitfalls that can come with starting from scratch.
This course does just that -- entrepreneur and award-winning business owner Holly Bellebuono walks you step-by-step through everything you need to know to establish your business successfully.
We'll cover everything you need to know for business development: branding, vision, how to get your business launched legally, how to identify your ideal audience, how to develop and launch your products, business marketing, and more. We will set you up for success with tools, resources, templates, and guidance in your first 90 days... and all the way up through your first year.
About Course Instructor Holly Bellebuono
In this course, you'll learn from Holly's 30-year's experience launching and directing small businesses as she walks you through the most important start-up steps. Here, you will understand the basics so you can get your business off on the right foot--avoiding mistakes, headaches, and seemingly unanswerable questions.
Having started multiple businesses, launched brands and programs, and guided thousands of artistic and creative business owners toward their goals, Holly has learned the key ingredients of business startups--especially for small businesses, home-based businesses, crafters and artists, natural products companies, and other "special" businesses that often fall through the cracks.
With Holly as your expert guide, you'll get the essential support and information you need.
In this course you'll learn...
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The Guide Every Startup Needs
This course provides plenty of guidance, checklists and templates for your entire next year so that you have a sturdy foundation upon which to build the business of your dreams.
Strategic business development is key to running a company that is pointed in the right direction.
You’ll get guidance in creating and launching a new product or service–something many entrepreneurs take for granted but which requires specific steps to get it right.
Holly has launched hundreds of products (both physical and digital) and here she shares the specific steps regarding branding, hiring, marketing, team-building, business set-up, budgeting, and more -- the exact steps you'll need to take to make sure you get it right (and profitable). In this course, you'll go through it all, step-by-step, with course videos and workbooks provided for every aspect of your business growth.
Finally, in this course, you will tackle your big vision – not only where you want to be, but who you want to be, and you'll identify your big goals, your target niche, and your purpose.
Core Modules
Identify Your Business Vision
Get clear on your business vision, who you'll serve, and how you'll do it. Your mission or purpose will guide your business into the future.
Business Name & Legal Structure
Learn how to choose your name and trademark, and the right way to set the structure you'll use when registering your business.
Product Development
Are you an artist or handcrafter? Learn best practices for sourcing your ingredients, and get the resources you need to run your business.
Pricing & Marketing
Don't undercharge! Learn from Holly's 30 years in business how to get your name out there, set the most effective prices, and make sales.
Building Your Team
You can't do it all. Learn how to build a team that supports your growth and success.
Money & Budget
Strengthen your money-mindset, learn budget basics, set aside for taxes, business fees, determine supply costs, etc., and how to think ahead for budgeting issues.
Who is this course for?
This course is made for small and new businesses in the natural & organic product market: skincare, clean beauty, botanicals & herbal, retail, crafting, Etsy sellers, apothecary owners, herbalists, aromatherapists, and cosmetic makers. PLUS soapmakers, textile crafters, children and baby product retailers, food and specialty beverage sellers, and people selling products at stores, farmers markets, studios, boutiques, artisan fairs, galleries, as well as operating wholesale and online accounts.
If you're starting a business that sells physical products --especially artisanal or handcrafted or batched products -- or you're launching a new product or service, this course is for you.
Selle Startup: How to Launch Your Natural & Organic Skincare, Herbal or Clean Beauty Business
$220
Included with the Course
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