The recent news that rural store Tractor Supply has about-faced on its diversity, equity, inclusion (DEI) goals, reneged on its climate goals, and ceased reporting to the Human Rights Campaign is...

What is strategic purpose?

Most business leaders are aware that they must approach their finances strategically. And their marketing. And their HR development. But purpose? How can purpose be...

Don’t make the mistake of thinking your team can identify and work with core company values without being emotional about them. A corporation may be a giant on the block and rake in billions...

Values are based on beliefs. A company’s core value reflects the beliefs of the person or people who decide to list it on their website and, presumably, stand behind it when making decisions....

 3 Types of Values

I have found that many companies are confused about what they call values. It's important to remember that there are three specific types of values and a leader needs to...

One of the best ways to make change happen in our daily lives is to vocalize – verbalise—what we want to see. Using words that are positive and actionable in the right direction help us...

In my 30+ years operating natural product businesses, I’ve discovered that many brand founders and owners often take core company values for granted. They assume that their values will...

 For the past few decades, we have experienced a very linear model of consumption and consumerism. Namely, it’s a “take-make-throw away” economy that focuses on the idea of...

Many small and medium businesses shy away from corporate social responsibility (CSR) because they believe it’s for the big corporations to tackle and that their smaller teams lack the...

When you’re creating a book proposal or you’re preparing to market your self-published book, you’ll need an author bio so the potential reader can learn about you. In my...

Most writers think they should only go through the trouble of crafting a solid book proposal if they plan to pitch their idea to an agent or editor. If they’re self-publishing, why bother? In...

If you’ve written a book and you’re ready to either promote it to a publisher or sell it yourself, you need to crystalize your marketing plan. In my experience publishing 7 books in...