I doubt that the junk salesman in the souvenir store needs much of a solid, actionable strategic plan, nor the seller who changes his product or service every time the market shifts....

What is strategic purpose?

Most business leaders are aware that they must approach their finances strategically. And their marketing. And their HR development. But purpose? How can purpose be...

Values are based on beliefs. A company’s core value reflects the beliefs of the person or people who decide to list it on their website and, presumably, stand behind it when making decisions....

Many small and medium businesses shy away from corporate social responsibility (CSR) because they believe it’s for the big corporations to tackle and that their smaller teams lack the...

There are dozens of values a company could select as important for itself. But not all values are equal. There are many that are too vague or bland that they have lost their meaning and, for a...

Core values and purpose are not the same. What is the difference?

You start with values. What’s important to you? To your team? Identifying the gaps is a good place to start. What do you wish...

If your company is a purpose-driven business with an onboarded team 1,000% dedicated to your mission and knowledgeable about how to implement it in every aspect of work, kudos to you. Not all...

I value companies with a purpose. It lights me up. It makes me feel a sense of relief after despair that commercialism might be ruining our planet. Actually, it turns out, there are many companies...

A huge part of developing company culture is identifying, celebrating and prioritizing core values. When team members believe that they share a value or group of values with their teammates, they...