Don’t make the mistake of thinking your team can identify and work with core company values without being emotional about them. A corporation may be a giant on the block and rake in billions...

 In working with both nonprofits and natural & organic product makers in the CPG industry generally, I have found that many organizations are confused about what they call values....

It started with landscaping. While I was in grad school (hoping for a Sustainable Development or Agriculture Master’s degree), I got a job with a landscaping crew. The boss was an old hippie:...

When I ran my herbal apothecary, one of my values was being environmentally friendly. I sourced my ingredients from a well-respected vendor, I grew and harvested many of my own plants, I used...

I value companies with a purpose. It lights me up. It makes me feel a sense of relief after despair that commercialism might be ruining our planet. Actually, it turns out, there are many companies...