The recent news that rural store Tractor Supply has about-faced on its diversity, equity, inclusion (DEI) goals, reneged on its climate goals, and ceased reporting to the Human Rights Campaign is...

Don’t make the mistake of thinking your team can identify and work with core company values without being emotional about them. A corporation may be a giant on the block and rake in billions...

Values are based on beliefs. A company’s core value reflects the beliefs of the person or people who decide to list it on their website and, presumably, stand behind it when making decisions....

 In working with both nonprofits and natural & organic product makers in the CPG industry generally, I have found that many organizations are confused about what they call values....

One of the best ways to make change happen in our daily lives is to vocalize – verbalise—what we want to see. Using words that are positive and actionable in the right direction help us...

In my 30+ years operating natural product businesses, I’ve discovered that many brand founders and owners often take core company values for granted. They assume that their values will...

Many small and medium businesses shy away from corporate social responsibility (CSR) because they believe it’s for the big corporations to tackle and that their smaller teams lack the...

It started with landscaping. While I was in grad school (hoping for a Sustainable Development or Agriculture Master’s degree), I got a job with a landscaping crew. The boss was an old hippie:...

When I ran my herbal apothecary, one of my values was being environmentally friendly. I sourced my ingredients from a well-respected vendor, I grew and harvested many of my own plants, I used...

There are dozens of values a company could select as important for itself. But not all values are equal. There are many that are too vague or bland that they have lost their meaning and, for a...

Core values and purpose are not the same. What is the difference?

You start with values. What’s important to you? To your team? Identifying the gaps is a good place to start. What do you wish...

I value companies with a purpose. It lights me up. It makes me feel a sense of relief after despair that commercialism might be ruining our planet. Actually, it turns out, there are many companies...