What is strategic purpose?

Most business leaders are aware that they must approach their finances strategically. And their marketing. And their HR development. But purpose? How can purpose be...

Don’t make the mistake of thinking your team can identify and work with core company values without being emotional about them. A corporation may be a giant on the block and rake in billions...

 In working with both nonprofits and natural & organic product makers in the CPG industry generally, I have found that many organizations are confused about what they call values....

It started with landscaping. While I was in grad school (hoping for a Sustainable Development or Agriculture Master’s degree), I got a job with a landscaping crew. The boss was an old hippie:...

When I ran my herbal apothecary, one of my values was being environmentally friendly. I sourced my ingredients from a well-respected vendor, I grew and harvested many of my own plants, I used...

There are dozens of values a company could select as important for itself. But not all values are equal. There are many that are too vague or bland that they have lost their meaning and, for a...

Core values and purpose are not the same. What is the difference?

You start with values. What’s important to you? To your team? Identifying the gaps is a good place to start. What do you wish...

If your company is a purpose-driven business with an onboarded team 1,000% dedicated to your mission and knowledgeable about how to implement it in every aspect of work, kudos to you. Not all...

One of the most important lessons I’ve had to learn as a woman, and as a general introvert, is to not absorb. This means don’t take on other people’s negative energy; don’t...