If you're launching an organics business or brand, this course will walk you through every essential step. 

Say no to guesswork, boost confidence, and gain clarity by having a solid, successful strategy for business development for your first 90 days and beyond.

Too many new business owners make these mistakes--do they sound familiar?

"I can do it on my own."

"There's not that much I need to know."

"I'll learn as I go."

"If I don't treat it like a business, it will just be a hobby."

"My business is too small--I'm just a solopreneur."

Fear of launching, growth and success can cripple a new business. Yes--it's exciting to launch a new brand. But if it's a launch with no impact and no future, it's really a waste of time, effort and money.

Believing you can do it on your own through "trial and error" is belittling your own dreams.

Or believing that you can save money by not investing in solid training will waste thousands of dollars in the long-run.

And many of us creative types immerse ourselves in the creative side and ignore the legal side--to the demise of our businesses!

There are consequences!!

  • Your business will lack the authority it needs to succeed.
  • Your customers will become frustrated, causing you to lose sales.
  • You'll be unable to build a strong team, leading to disastrous launches and no sustainability.
  • You'll WASTE time with trail and error (trust me, it's not worth it!)
  • You'll feel overwhelmed with the work needed to begin.
  • Your products--especially the perishables such as creams, lotions, honeys, and beverages--will end up lost because of poor planning and management.
  • You may feel bitter and alone when you realize it takes more than doing it solo
  • You may develop a great product but you suffer with inadequate processes and systems.

There is a better way!

Instead of floundering and working by "guesswork," get trained! Learn the essentials of:

  • strong pricing strategies
  • functional budgets
  • team-building basics
  • helpful money mindset
  • and setting up your company properly.

THE business coach for the natural & organic products industry Holly Bellebuono will walk you through all the steps you need to become knowledgable, confident, ready, and PROACTIVE. From her 30 years in the industry as a successful herbalist, entrepreneur and product maker, in the course Selle Natural, Holly will teach you how to start your business the right way and have a fully functional business with working systems.

Selle Startup: The Essential Herbal or Clean Beauty Business Startup Course

If you’re starting out in business, guessing your next steps will not only waste your time and money but it will make you feel unsure and lose confidence. Instead, you want to be clear and confident in your business goals and have a plan for your first or next 90 days.

Especially if you work solo, or if you’re in the craft/art/handmade, herbal, or natural product/skincare/cosmetics industries, you need solid business guidance to avoid the pitfalls that can come with starting from scratch.

This 4+ hour course does just that -- entrepreneur and award-winning business owner Holly Bellebuono walks you step-by-step through everything you need to know to establish your business successfully.

You'll learn everything you need to know for business development: creating your vision, how to get your business launched legally, how to identify your ideal audience, how to develop and launch your products, business marketing, pricing, budgeting, and more. We will set you up for success with tools, resources, templates, and guidance in your first 90 days... and all the way through your first year and beyond.

In this course you'll learn...

  • Best practices and skills for business development

  • The basics of legal business setup

  • How to price your products (and what to avoid)

  • Branding strategies you won't learn anywhere else
  • Marketing and promotion techniques for a new business
  • The essential steps you need to take if you make or craft products

  • The best ways to build a team (even if they are contractors or remote workers)

  • How to plan your budget and the basics of cash flow management (without it being scary)

  • The money mindset solutions you need to free yourself from worry

  • and much more

PLUS the course includes a 74-page fillable and printable STUDENT WORKBOOK full of resources and brainstorming guides, plus e-books, Toolkits, and templates.


THE Complete Guide Every Startup Needs 

This course provides an abundance of guidance, checklists and templates for your entire next year so that you have a sturdy foundation upon which to build the business of your dreams.

Strategic business development is key to running a company that is pointed in the right direction.

You’ll get essential guidance in creating and launching a new product or service–something many entrepreneurs take for granted but which requires specific steps to get it right.

Holly has launched hundreds of products (both physical and digital) and here she shares the specific steps she's learned over 30 years as an award-winning entrepreneur regarding branding, hiring, marketing, team-building, business set-up, budgeting, and more -- the exact steps you'll need to take to make sure you get it right (and profitable). In this course, you'll go through it all, step-by-step, with course videos and workbooks provided for every practical and necessary aspect of your business growth.

Finally, in this course, you will tackle your big vision – not only where you want to be, but who you want to be, and you'll identify your big goals, your target niche, and your purpose.

Core Modules

Identify Your Business Vision

Get clear on your business vision, who you'll serve, and how you'll do it. Your mission or purpose will guide your business into the future. Go through Holly's roadmap and Excel template to identify the best routes for you to take.

Business Name & Legal Structure

Learn how to choose your name and trademark, and the right way to set the structure you'll use when registering your business. Think about branding and learn what no other branding agency will tell you.

Product Development 

Are you a natural & organic product maker? Learn best practices for sourcing your ingredients, and get the resources you need to run your artisanal business.

Pricing & Marketing

Don't undercharge! Learn from Holly's 30 years in business how to get your name out there, set the most effective prices, and make sales.

Building Your Team

You can't do it all. Learn how to build a team that supports your growth and success. Plus done-for-you job descriptions specific to natural product teams.

Money & Budget

Strengthen your money-mindset, learn budget basics, set aside for taxes, business fees, determine supply costs, etc., and how to think ahead for budgeting issues.

About Course Instructor Holly Bellebuono

In this course, you'll learn from Holly's 30-year's experience launching and directing small businesses as she walks you through the most important start-up steps. Here, you will understand the basics so you can get your business off on the right foot--avoiding mistakes, headaches, and seemingly unanswerable questions.

Having started multiple businesses, launched brands and programs, and guided thousands of artistic and creative business owners toward their goals, Holly has learned the key ingredients of business startups--especially for small businesses, home-based businesses, crafters and artists, natural products companies, and other "special" businesses that often fall through the cracks.

With Holly as your expert guide, you'll get the essential support and information you need.

Holly Bellebuono

Who is this course for?

This course is especially for small and new businesses in the natural & organic product market:

  • skincare, clean beauty & cosmetics
  • botanicals & plant-based products
  • retail & wholesale
  • crafting & Etsy sellers
  • apothecary owners & herbalists
  • aromatherapists


  • soapmakers
  • honey
  • chocolate purveyors
  • salt, textile crafters
  • organic children and baby product retailers
  • food and specialty beverage sellers,

and people selling products at stores, farmers markets, studios, boutiques, artisan fairs, galleries, as well as operating wholesale and online accounts.

If you're starting a business that sells physical products --especially artisanal or handcrafted or batched products -- or you're launching a new product or service, this course is for you.

Mistakes can be costly!

"When I started out, I opened a small apothecary because hand-crafting herbal goods was fun. I enjoyed it! But for it to be a business and not a hobby, I quickly realized that I needed to implement systems, processes and strategies that would bring in revenue. Consistent, reliable revenue that paid my bills and then some.

This course is the result of 30 years of my multiple businesses and my learnings from launching dozens of product lines, leading seminars, hosting retreats, and delivering retail and wholesale products in the natural products industry.

Going it alone is a costly waste of time and effort. I wish I'd had this type of training when I started--a welcoming, non-judgmental training that walked me through everything I needed and helped me brainstorm so my business could be the best."

--Holly Bellebuono

Want a sample of Holly's lessons?

Download our Brand Brainstorming Competitor Toolkit for a useful workbook to guide you through assessing your competition's marketing so you can define what you like, what would work for you, and how to make your brand promotional materials your own.

Download the FREE Brand Brainstorming Competitor Toolkit Now

... and get a sneak peak into Holly's teachings for start-up businesses, natural & organic businesess, and empowerment

Selle Startup: How to Launch Your Natural & Organic Skincare, Herbal or Clean Beauty Business


Included with the Course

  • Access to 6 Business Basics Modules
  • A Comprehensive 74-page Student Workbook
  • BONUS: Business Budgeting to Actuals Spreadsheet
  • BONUS: Build Your Best Team Job Description Templates 
  • BONUS: Brand Brainstorming Competitor Toolkit
  • BONUS: 58-page Goal-Setting Guide for Open-Minded Business Owners E-Book
  • plus key planning guidance for the next 90 days, 6 months, and 1 year of your business